Open house sessions may now be done virtually. Many real estate websites are now using virtual reality to help augment their many open house sessions. These 3-D tours have inspired other real estate groups to consider optimizing the use of augmented reality headsets. These headsets, built by such giants as Google, Apple, and Microsoft, can be used to provide potential clients real-time viewings of the property. The difference between these types of tours and what is currently available is that headsets give the illusion that the person is physically at the property. The headsets have been designed to shift the image in sequence with the movement of the head. Thus, unlike virtual tours did over a website – where movement is directed by a mouse and images are scanned photographs placed in a seamless projection – augmented reality tours would give clients an honest overview of how the property really looks like.
These are estimations and augmented reality has yet to be used for mainstream open house sessions. Still, the presence of virtual reality tours has already shifted the way real estate properties are being marketed. Nearly half of national listings are done online, with more being placed every day. Potential clients are more willing to attend open house sessions on projects they’ve already seen photos of online. Current data supports this with the additional conclusion that virtual reality tours further increases the potential of closing a sale.
This is based on human psychology. Clients simply want what is the most convenient for them while still giving them the same amount of quality. Virtual reality – and eventually augmented reality – helps achieve this. Real estate professional should take this into heavy consideration as it will affect their overall career success.
Jon Bourbeau is the founder and CEO of Pacer Partners, a boutique real estate management firm handling all aspects of property investment. For more information, visit this Facebook page.
Image source: YouTube.com
These are estimations and augmented reality has yet to be used for mainstream open house sessions. Still, the presence of virtual reality tours has already shifted the way real estate properties are being marketed. Nearly half of national listings are done online, with more being placed every day. Potential clients are more willing to attend open house sessions on projects they’ve already seen photos of online. Current data supports this with the additional conclusion that virtual reality tours further increases the potential of closing a sale.
This is based on human psychology. Clients simply want what is the most convenient for them while still giving them the same amount of quality. Virtual reality – and eventually augmented reality – helps achieve this. Real estate professional should take this into heavy consideration as it will affect their overall career success.
Image source: buzzbuzzhomes.com
Jon Bourbeau is the founder and CEO of Pacer Partners, a boutique real estate management firm handling all aspects of property investment. For more information, visit this Facebook page.
No comments:
Post a Comment